HOW WE WORK WITH WILDERS: WAYS TO RIDE WITH US

Every Wilder starts somewhere. Our levels reflect how you ride, what you share, and how you’d like to work with us, so you can join at the level that fits and grow with the crew from there.

Fill out the application below with any supporting links and documentation. Every application is reviewed, and if you meet the requirements, we'll be in touch. Thanks for applying!

Level 1

You're stoked about Priority Bicycles and developing as a rider or creator. You're professional and feel you can represent Priority in a way that contributes to our brand image. You've dabbled in content creation and are active in your cycling community.

Most ambassadors start at this level for their first year; if the partnership is right, there's potential for more support in future years.

  • Adventure rider, bike commuter, family rider, or community ride leader
  • Social media reach of 1,000 or more
  • Active in your local cycling community in a leadership role
  • Provide a 1-page summary of why you're a great fit for the Priority brand

Typical compensation: Entry-level discount on a Priority bike, plus Priority swag.

Level 2

You're an accomplished rider and/or content creator. You have a strong social media reach and are an influencer in your local community. You're professional, experienced, and can regularly produce high-quality content that showcases Priority bikes in your riding.

  • Experienced rider, community leader, or content creator
  • Social media reach of 5,000 or more
  • Proven history of producing quality content
  • Able to provide examples of your content

Typical compensation: Product support or a heavily discounted Priority bike.

Level 3

You're a standout athlete and/or content creator, well known in the cycling community. You're professional, experienced, and well-regarded by previous partners. You understand the sponsor–rider relationship and are confident in your ability to generate exposure for Priority through referral links, product showcasing, and word of mouth — with the data to prove it.

  • Professional-level rider and/or full-time content creator
  • Social media reach of 25,000 or more
  • Experienced video/photo content creator
  • Able to provide examples of high-quality content with performance metrics

Typical compensation: Product support, plus potential financial support for content and adventures.