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EVERYONE deserves a Low maintenance bike at a fair price

Learn how we’ve worked hard to make bikes that are:

Priority Bicycles are low maintenance, rust fighting, and best in class.
Low maintenance bicycles for kids, cruising, commuting, and adventure.

Check out our low maintenance bicycles for kids, cruising, commuting, and adventure.

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Priority Bicycles: Talk to our team of bicycle experts 7 days a week.

Talk to our team of bicycle experts 7 days a week via email, text, chat or Virtual Visit.

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Use or bike finder to get the right wheels for you.

Not sure where to start? No problem! Try our Bike Finder to get the right wheels for you.

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About Priority Bicycles

"I found that I had to tune-up friends' bicycles just to go on a weekend ride. I wanted to make bicycles I could confidently recommend to family and friends—bicycles that were lightweight, easy to own, great looking, and didn't require a ton of maintenance." -Dave Weiner, Founder

About Priority Bicycles

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BELT DRIVE BICYCLES FOR EVERY RIDER

Our Mission

Make Cycling Simple

It all started when Dave, our Founder, couldn’t recommend a bicycle to his friends. They were all looking for the same thing: a bike that’s good looking, comfortable to ride, easy to maintain, and affordable. So, he did what any rational person would do—he quit his job as CEO of a multi-national software company to start his own business.

From there, Dave worked on his vision to create a hassle-free, everyday bike for recreational riders that would be everything his friends wished for.

About Priority
Make cycling simpler. Priority Bicycles Founder Dave Weiner in the shop.

Our Commitment

Premium Affordability

Premium doesn’t mean expensive—it means purposeful. We’ve spent our time focusing on the features that make a real difference for our riders.

Premium doesn’t mean expensive—it means purposeful. We’ve spent our time focusing on the features that make a real difference for our riders.
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Priority Classic Plus

Nothing Beats a Classic

Priority 600 All Road

Back in Black

Priority Turi

Cruise With Confidence

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