Video Resources

Video Resources

We're a Bike Family Now!

Watch Jenny Dell and family go from unboxing to first ride.

„

“This is more than a commuter, it’s a serious piece of gear for anyone who values seamless performance, low maintenance, and a joy-to-ride experience.”
—Electrek

—ELECTREK

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The Beauty is in The details

Featuring 140Nm max torque, a 500-watt motor, an integrated 500 watt-hour battery, and an ultra-responsive e-bike specific Shimano or Enviolo hub, daily commuters will surge down city streets and adventurers will power through weekend rides.

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Which Bike

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Making your commute easy — it's a Priority.

As you shop for a new commuter bike, here are a few questions to ask yourself: How long is your commute? Is it hilly or flat? Will you be commuting all year, or just specific seasons? Will your route be paved, unpaved, or a combination?

We offer a wide range of bikes that will get you on the road quickly and confidently. All of our top-rated bikes are built with premium components and feature a rust/grease-free Gates Carbon Drive belt with an internally geared hub that lowers maintenance and delivers a smoother, cleaner ride.

Making your commute easy — it's a Priority.

OUR LOW MAINTENANCE, BELT DRIVE COMMUTERS

PRIORITY ACE

PRIORITY ACE

$ 549

Ideal for

Casual Rides, Warm Weather Riding, Light Commutes

The Only Single-Speed Belt Drive Bicycle With A Flip Flop Hub

Single Speed

BRILLIANT L TRAIN

BRILLIANT L TRAIN

$ 750

Ideal for

Longer Rides, Seasonal Commuting

Upright or Athletic Riding Position

Seven Speeds

Available colors

PRIORITY CONTINUUM ONYX

PRIORITY CONTINUUM ONYX

$ 1,349

Ideal for

All-Weather Commuting, Winter Riding, Low-Light Riding

Reflective Paint, Dynamo Powered Lights, Disc Brakes, Enviolo CVT hub

Ideal for

Pedal Assist up to 28MPH for Longer Rides, Daily Commuting, Family Cruisin

PRIORITY APOLLO GRAVEL

PRIORITY APOLLO GRAVEL

$ 1,799

Ideal for

Gravel, Longer Rides, Fitness Rides

Drop Bar Shifting

Internally Geared 11-Speed Hub

Light Weight and Responsive

Available colors

PRIORITY 600

PRIORITY 600

$ 2,499

Ideal for

Longer Rides, All Terrain, All Weather

600% Gear Range - 30 Speed Equivalent

Hydraulic Disc Brakes

WTB 650B Road Plus Tires

What Makes Our Bicycles Different?

The Gates Carbon Drive Belt system makes your bicycle ride rust and grease free, and lasts longer than a traditional chain.

Gates Carbon Drive Belt

No rust, no grease, and lasts longer than a traditional chain.

Internally geared hubs means you won't need routine tune-ups, no jammed cassettes and derailleurs, and no caked mess.

Internally Geared Hubs

No routine tune-ups, no jammed cassettes and derailleurs, and no caked mess.

Our bicycles feature high quality components including rims, tires, and frames that fight rust and create ultra smooth rides.

Premium Components

High quality rims, tires, and frames that fight rust and create ultra smooth rides.

Our bicycles are designed for comfort and have frame styles from responsive to upright so you can find the ride that is best for you.

Designed for Comfort

Frame styles from responsive to upright so you can find what is best for your ride.